Starbucks ikuyambitsa pulogalamu yoyesera ya "Borrow Cup" pamalo enaake ku Seattle.
Dongosololi ndi gawo la cholinga cha Starbucks kuti makapu ake azikhala okhazikika, ndipo akhala akuyesa miyezi iwiri m'masitolo asanu aku Seattle. Makasitomala m'masitolowa amatha kusankha kuyika zakumwa m'makapu ogwiritsidwanso ntchito.
Umu ndi momwe zimagwirira ntchito: makasitomala amayitanitsa zakumwa m'makapu ogwiritsidwanso ntchito ndikulipira ndalama zobweza $ 1. Wogulayo atamaliza chakumwacho, adabweza kapu ndikubweza $ 1 ndi nyenyezi 10 zofiira muakaunti yawo ya mphotho ya Starbucks.
Ngati makasitomala atengera makapu awo kunyumba, atha kutenganso mwayi paubwenzi wa Starbucks ndi Ridwell, womwe umachotsa makapu ogwiritsidwanso ntchito kunyumba kwanu. Kapu iliyonse imatsukidwa ndi kupha tizilombo toyambitsa matenda, kenaka n’kuiikanso mosinthasintha kuti kasitomala wina agwiritse ntchito.
Khama limeneli ndi chimodzi mwa zoyesayesa za kapu zobiriwira za khofi, zomwe zingathandize kuyendetsa kudzipereka kwa kampani kuchepetsa zinyalala zake ndi 50% pofika 2030. Mwachitsanzo, Starbucks posachedwapa anakonzanso chivindikiro cha chikho chozizira, kotero kuti sadzasowa udzu.
Chikho chotentha chomwe chimatha kutayidwa cha tchenichi chimapangidwa ndi pulasitiki ndi mapepala, motero zimakhala zovuta kukonzanso. Ngakhale makapu opangidwa ndi kompositi amatha kukhala okonda zachilengedwe, ayenera kupangidwa ndi kompositi m'mafakitale. Choncho, makapu ogwiritsidwanso ntchito akhoza kukhala njira yothandiza komanso yosamalira zachilengedwe, ngakhale kuti njirayi ndi yovuta kukula.
Starbucks inayambitsa kuyesa kapu yogwiritsidwanso ntchito ku London Gatwick Airport mu 2019. Chaka chapitacho, kampaniyo inagwira ntchito ndi McDonald's ndi anzawo ena kukhazikitsa NextGen Cup Challenge kuti aganizirenso zida za chikho. Anthu omwe atenga nawo mbali kuchokera ku makampani opangira zinthu zopangira mafakitale apereka malingaliro a makapu opangidwa ndi bowa, mankhusu ampunga, maluwa amadzi, masamba a chimanga ndi silika wa kangaude.
Hearst Television imatenga nawo gawo pamapulogalamu osiyanasiyana ogwirizana nawo, zomwe zikutanthauza kuti titha kulandira ndalama zolipiridwa kuchokera pazogula zomwe tagula kudzera pamawebusayiti athu ogulitsa.