Mu mzinda wa Jinjiang, m’chigawo cha Fujian, dziko lodzala ndi nyonga ndi luso,Kampani ya Naikeali ngati ngale yowala, yonyezimira. Ndi mphamvu zake zopambana, mzimu wanzeru komanso kuyesetsa kosalekeza, Naike Company yakhazikitsa chizindikiro pamakampani ndikukhala chitsanzo kwa makampani ambiri kuti aphunzirepo.

1. Mbiri ya Kampani
Kampani ya Jinjiang Naikeidakhazikitsidwa mu 2008 ndipo ndi bizinesi yapamwamba kwambiri yomwe imayang'ana pazakudya za tirigu. Imakhala ndi malo a 100-500 masikweya mita ndipo ili ndi zokambirana zamakono zopangira, zida zapamwamba za R&D komanso gulu laukadaulo wapamwamba kwambiri.
Chiyambireni kukhazikitsidwa kwake, Kampani ya Naike nthawi zonse yakhala ikutsatira malingaliro abizinesi a "kupulumuka mwaukadaulo ndi chitukuko mwaukadaulo", ndipo yadzipereka kupatsa makasitomala zinthu zapamwamba, zogwira ntchito kwambiri komanso ntchito zabwino kwambiri.
2. Mphamvu Zaukadaulo
1. R&D Investment
Kampani ya Nike imawona kufunikira kwakukulu kwaukadaulo waukadaulo ndikuwonjezera ndalama za R&D mosalekeza. Chaka chilichonse, kampaniyo imawononga ndalama zopitilira 70% pazogulitsa zake pa R&D kuwonetsetsa kuti luso la kampaniyo nthawi zonse limakhala patsogolo pamakampani. Nthawi yomweyo, kampaniyo imagwiranso ntchito limodzi ndi mayunivesite odziwika bwino komanso mabungwe ofufuza zasayansi kunyumba ndi kunja kuti achite limodzi kafukufuku waukadaulo ndi chitukuko ndi luso, ndikupitilizabe kupikisana kwakukulu kwamakampani.
2. Gulu la R&D
Kampaniyo ili ndi gulu lapamwamba la R&D, lomwe mamembala ake amapangidwa ndi madokotala, ambuye ndi mainjiniya odziwa zambiri. Iwo amakhazikika mu tableware ochezeka zachilengedwe,udzu wa tirigu,zida za bamboo fiber tablewarendiminda ina, ndikukhala ndi chidziwitso cholimba chaukadaulo komanso zokumana nazo zambiri zothandiza. Gulu la R&D limatsogozedwa ndi kufunikira kwa msika ndipo mosalekeza limakhazikitsa zinthu zatsopano komanso zopikisana, zomwe zimapereka chithandizo champhamvu chaukadaulo pakukula kwa kampaniyo.

3. Kupambana kwaukadaulo
Pambuyo pogwira ntchito molimbika kwa zaka zambiri, Naike wapeza zotulukapo zabwino pazaluso zaukadaulo. Kupambana kwaukadaulo kumeneku kwathandizira kwambiri kukonza magwiridwe antchito, kuchepetsa ndalama zopangira, komanso kukonza magwiridwe antchito, kuyala maziko olimba a chitukuko cha kampani.
III. Mphamvu zopanga
1. Zida zopangira
Nike ili ndi zida zopangira zotsogola komanso mizere yopangira makina yomwe imatha kukwaniritsa zofunikira pakupanga kwakukulu. Kampaniyo yakhazikitsa zida zapamwamba zopangira kunyumba ndi kunja kuti zitsimikizire mtundu wazinthu komanso kupanga bwino. Nthawi yomweyo, kampaniyo ikupitilizabe kukweza ndikusintha zida zopangira zida kuti zithandizire kukonza makina opangira zida, kuchepetsa ndalama zopangira, komanso kukonza zopindulitsa pazachuma.
2. Kuwongolera kupanga
Kampaniyo yakhazikitsa dongosolo lathunthu loyang'anira kupanga ndikukhazikitsa mosamalitsa kasamalidwe kazinthu malinga ndi zofunikira za ISO9001 kasamalidwe kabwino, ISO14001 kasamalidwe ka chilengedwe ndi OHSAS18001 kasamalidwe kaumoyo ndi chitetezo pantchito. Kampaniyo imagwiritsa ntchito kasamalidwe ka 6S kuti iwonetsetse kuti malo opangira zinthu ndi aukhondo, mwadongosolo komanso otetezeka. Panthawi imodzimodziyo, kampaniyo imalimbitsanso kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka anthu.

3. Kupanga mphamvu sikelo
Ndi kukula kosalekeza kwa msika, Naike Company ikupitiliza kukulitsa luso lake lopanga. mankhwala kampani osati anagulitsidwa bwino msika zoweta, komanso zimagulitsidwa ku mayiko ambiri ndi zigawo kutsidya lina, kuwina matamando lonse ndi matamando kwa makasitomala.
IV. Mphamvu ya mankhwala
1. Makhalidwe abwino
Kampani ya Nike nthawi zonse imayang'ana mtundu wazinthu ngati njira yoyendetsera bizinesiyo ndipo imapanga mosamalitsa molingana ndi miyezo yadziko komanso miyezo yamakampani. Kampaniyo yakhazikitsa dongosolo lathunthu la kasamalidwe kabwino, kuyambira pakugula zinthu zopangira, kupanga ndi kukonza mpaka kuyang'anira zinthu, ulalo uliwonse umayang'aniridwa mosamalitsa kuonetsetsa kuti zinthu zili bwino komanso zodalirika. Nthawi yomweyo, kampaniyo imalimbitsanso kasamalidwe ka ntchito zogulitsa pambuyo pogulitsa, imathetsa mwachangu mavuto omwe makasitomala amakumana nawo pakugwiritsa ntchito, ndikuwongolera kukhutira kwamakasitomala.
2. Zopangira Zamankhwala
Nico amayang'ana kwambiri zaukadaulo wazinthu ndipo mosalekeza akuyambitsa zinthu zatsopano komanso zopikisana. Chaka chilichonse, kampani imayika ndalama zambiri zogwirira ntchito, zakuthupi ndi zachuma pakufufuza kwazinthu ndi chitukuko ndi luso, ndikuyambitsa zinthu zatsopano, monga seti ya tirigu, nsungwi fiber tableware sets, PLA tableware sets, pulasitiki tableware sets, etc. Zinthu zatsopanozi sizimangokwaniritsa zofuna za msika, komanso zimatsogolera chitukuko cha mafakitale.
V. Kutsatsa
Nico amayang'ana kwambiri zamalonda ndipo wakhazikitsa dongosolo lathunthu lazamalonda. Kampaniyo imalimbikitsa msika pochita nawo ziwonetsero zapakhomo ndi zakunja, kutsatsa kwapaintaneti, kutsatsa ndi njira zina zowongolera mawonekedwe akampani ndi mawonekedwe amtundu. Nthawi yomweyo, kampaniyo imalimbitsanso kulumikizana ndikusinthana ndi makasitomala, imamvetsetsa zosowa zamakasitomala, komanso imapatsa makasitomala zinthu ndi ntchito zawo.
VI. Chikhalidwe Chamakampani
1. Ntchito Yakampani
Ntchito ya kampani ya Nico ndiyo “kufunafuna chimwemwe chakuthupi ndi chauzimu cha mabwenzi onse, kupanga dziko lapansi kukhala lokonda zachilengedwe, ndi kupanga miyoyo ya anthu kukhala yabwinoko.” Kampaniyo nthawi zonse imatenga makasitomala ngati likulu, imapangitsa kuti zinthu zikhale bwino komanso mulingo wautumiki nthawi zonse, ndikupanga phindu lalikulu kwa makasitomala. Panthawi imodzimodziyo, kampaniyo imaganiziranso za chitukuko ndi kukula kwa antchito, kupereka antchito malo abwino ogwira ntchito komanso mwayi wachitukuko. Kuphatikiza apo, kampaniyo imakwaniritsanso maudindo ake mwachangu ndikupanga chuma chochulukirapo kwa anthu.

2. Makhalidwe Akampani
Mfundo zamakampani ndi "kulingalira komanso kudzikonda; chilakolako champhamvu, kutsutsa zolinga zapamwamba; kuchita khama zosachepera wina aliyense; kusinthika kosalekeza, kuwongolera tsiku ndi tsiku; moyo wovuta, ntchito yosangalatsa ”. Kampaniyo nthawi zonse imatsatira kasamalidwe kachilungamo, imatsatira malamulo ndi malamulo, ndikukhazikitsa chithunzi chabwino chamakampani. Nthawi yomweyo, kampaniyo imalimbikitsa zatsopano ndikuyambitsa mosalekeza zinthu zatsopano komanso zopikisana. Kuphatikiza apo, kampaniyo imayang'aniranso kukhazikitsa mgwirizano wopambana-wopambana ndi makasitomala, ogulitsa, mabwenzi, ndi zina zambiri ndikukulitsa limodzi. Pomaliza, kampaniyo imakwaniritsa maudindo ake mwachangu komanso imathandizira pagulu.

3. Masomphenya a Kampani
Masomphenya akampani ndi "kupanga mphamvu yabwino kwambiri yamaginito yachikondi ndi kulimbana ndikukhala imodzi mwamakampani 100 otsogola ndi kutumiza kunja ku Fujian". Onse ogwira ntchito pakampani ndi ogwirizana, olimbikira komanso ochita chidwi, ndipo amapereka mphamvu zawo pakukula kwa kampani. Panthawi imodzimodziyo, kampaniyo imalimbikitsanso antchito kuti athandize anthu komanso kutenga nawo mbali pa ntchito zothandiza anthu.
VII. Udindo wa Pagulu
1. Kuteteza chilengedwe
Nico amawona kufunikira kwakukulu pakuteteza chilengedwe ndipo amalimbikitsa mwachangu kupanga zobiriwira. Kampaniyo yakhazikitsa dongosolo lathunthu loyang'anira zachilengedwe kuti lilimbikitse kasamalidwe ka chilengedwe popanga komanso kuchepetsa kutulutsa kowononga. Nthawi yomweyo, kampaniyo imalimbikitsanso ukadaulo wopulumutsa mphamvu komanso kuchepetsa utsi, kuchepetsa kugwiritsa ntchito mphamvu, komanso kumathandizira kuteteza chilengedwe.
2. Ufulu Wachigulu
Kampaniyo imatenga nawo mbali pazabwino za anthu ndikubwezera kugulu. Kampaniyo imathandizira zaumoyo wa anthu monga maphunziro, kuthetsa umphawi, ndi kuteteza chilengedwe kudzera mu zopereka, zopereka, ndi ntchito zongodzipereka. Panthawi imodzimodziyo, kampaniyo imalimbikitsanso antchito kuti azichita nawo ntchito zothandizira anthu kuti azikhala ndi udindo wosamalira anthu.
3. Ufulu Wantchito
Kampaniyo imayang'anira chisamaliro cha ogwira ntchito ndipo imapatsa antchito malo abwino ogwirira ntchito komanso mwayi wachitukuko. Kampaniyo imapatsa ogwira ntchito zabwino zonse, monga ma inshuwaransi asanu ndi thumba limodzi la nyumba, tchuthi cholipidwa pachaka, ndi mapindu a tchuthi. Panthawi imodzimodziyo, kampaniyo imayang'anitsitsa chitukuko cha ntchito za ogwira ntchito, imapatsa antchito mwayi wophunzitsidwa ndi kukwezedwa, komanso kupititsa patsogolo luso ndi luso la ogwira ntchito.
VIII. Future Outlook
Kuyang'ana zam'tsogolo, Jinjiang Naike Company ipitiliza kutsata malingaliro abizinesi a "kupulumuka mwaukadaulo ndi chitukuko mwaukadaulo", kupitiliza kukonza luso lake, mphamvu zopanga ndi mtundu wazinthu, ndikupatsa makasitomala zinthu zabwino ndi ntchito. Nthawi yomweyo, kampaniyo idzakulitsa misika yakunyumba ndi yakunja, kukulitsa gawo la msika, ndikukwaniritsa chitukuko chokhazikika chabizinesi.
Pankhani ya luso laukadaulo, kampaniyo ipitiliza kukulitsa ndalama pakufufuza ndi chitukuko, kulimbikitsa mgwirizano ndi mayunivesite apanyumba ndi akunja ndi mabungwe ofufuza zasayansi, ndikuyambitsanso zinthu zatsopano komanso zopikisana. Panthawi imodzimodziyo, kampaniyo idzalimbitsa chitetezo cha ufulu waumwini komanso kupititsa patsogolo mpikisano wamakampani.
Pankhani ya kasamalidwe kazinthu, kampaniyo ipitiliza kulimbikitsa kayendetsedwe kabwino ka ntchito, kukonza magwiridwe antchito komanso kuchepetsa ndalama zopangira. Nthawi yomweyo, kampaniyo idzalimbikitsa kupanga mwanzeru ndikuwongolera magwiridwe antchito ndi nzeru zamabizinesi.
Pankhani yotsatsa, kampaniyo ipitiliza kulimbitsa zomanga ndi kukulitsa mawonekedwe akampani komanso mawonekedwe ake. Panthawi imodzimodziyo, kampaniyo idzalimbitsa kulankhulana ndi kusinthanitsa ndi makasitomala, kumvetsetsa zosowa za makasitomala, ndikupatsa makasitomala zinthu ndi ntchito zawo.
Pankhani ya udindo wa anthu, kampaniyo idzapitirizabe kukwaniritsa maudindo ake, kulimbikitsa chitetezo cha chilengedwe, kutenga nawo mbali pazaubwino wa anthu, ndikupereka zopereka zambiri kwa anthu.
Mwachidule, Jinjiang Naike Company ipitiliza kupanga zatsopano ndikupita patsogolo ndi chidwi chochulukirapo, zikhulupiriro zokhazikika, komanso masitayelo owoneka bwino, ndikuyesetsa kukwaniritsa zolinga zazikulu zakampani! Ndikukhulupirira kuti ndi kuyesetsa kwa ogwira ntchito onse, Naike Company ipangadi mawa abwino kwambiri!